Admissions/Enrollment Directors

2019-2020 Schedule and Topics

Headways for Admissions/Enrollment Directors: The Girls’ School Advantage will be facilitated by Liz Schmitt, NCGS Trustee and Chief Enrollment & Student Affairs Officer at Miss Porter’s School, and will occur from 4:00-5:00 p.m. Eastern Time on the below dates:

October 9, 2019: The Admissions Process

Topics to consider: recruitment through retention, streamlining admissions process, paper vs. online applications, composition of admissions committee, must haves vs. wants with application requirements, process systems, standardized application

November 6, 2019: Staffing Models

Topics to consider: reporting structure, size of staff, roles and responsibilities of staff (admissions vs. outside department i.e. coaching, teaching), strategic intercampus communications with other departments

January 15, 2020: Marketing & Communications

Topics to consider: social media, admissions events, number of touches with prospective families, feeder school visits, feeder programs, school fair attendance, print vs. electronic publications, paid advertising, use of video, website content

February 12, 2020: Diversity, Equity, and Inclusion

Topics to consider: gender identity (guidelines for applicants and current students); racial/ethnic diversity; socioeconomic diversity; international students; developing admissions policies; recruiting, selecting, and retaining a diverse student body; DEI professional development

April 15, 2020: Making Data Driven Decisions

Topics to consider: using existing research, types of benchmarking, conducting surveys, survey tools, financial aid vs. full paying families, diversifying student body, retention