The Bishop Strachan School Launches Campaign Focused on Challenges and Choice

9/28/18—The Bishop Strachan School (BSS), Canada’s oldest independent day and boarding school for girls, recently unveiled She’ll Decide, an advertising campaign aimed at empowering young women faced with difficult contemporary decisions. The campaign tackles issues ranging from technology addiction to self-confidence to the current relevance of classical literature, and encourages girls to blaze their own trail when deciding how to address these topics. Each poster artistically depicts the challenges faced by young women with striking imagery accompanied by the bold statement, “She’ll decide. At BSS, we inspire girls to find their purpose and voice, so they can make their own choices and a real impact in their world.”

Judith Carlisle, Head of School at BSS said, “At a time when the #MeToo movement is encouraging women to use their voices, this campaign brings to life some critical issues girls face every day, and ladders up to greater self determination as they make an impact in their world.”