Beacon Street Girls Are Going Global

12/11/2007- NCGS Partner News

NCGS Partner B*tween Productions  is going places! Its popular book series The Beacon Street Girls, will soon be available to girls worldwide. The news was recently written up in The Boston Globe:
 

The Beacon Street Girls are going global, thanks to a deal with publishing giant Simon & Schuster. Under the deal, Simon & Schuster will publish the book series created by privately held B*tween Productions Inc., of Lexington.
 

B*tween also runs a Beacon Street Girls website and markets an array of branded accessories, including jewelry and clothing aimed at "tweens" - girls 9 to 12 years old. "The whole concept was to develop an integrated brand that would reach girls across a variety of touchpoints," said B*tween's chief executive and founder, Addie Swartz.

Click here to read the complete Globe article.