Professional Development Seminar

Articulating the Value of Girls' Schools:
The Intersection of Branding, Marketing, Public Relations, and Fundraising

Wednesday, June 25, 9 a.m.-1.pm., prior to the start of the full conference 

ATTEND THIS ELECTIVE PROFESSIONAL DEVELOPMENT SEMINAR, and you'll come away with fresh approaches to showcase the transformative experience of NCGS girls' schools! In this half-day session, you'll hear from nationally-known consultants who specialize in school wide research-based message development, value-added constituent communications via your web resources, and the latest fundraising strategies for today's highly competitive educational environment.

 Patti Crane, Founder and President, Crane MetaMarketing (www.cranebrandwork.com), will share:

- how integrated branding shapes your school's messages and market positioning

- research-based insights that help girls' schools adapt to the changing demographic land- scape and connect with a new generation of hyper-involved parents

- how to claim an authentic market position based in your school's Category of One

- concrete examples of effective communications strategies

  Rob Di Martino, Director of Business Development, finalsite

(www.finalsite.com), will show how Web 2.0-based strategies:

 - make your school's website the source of primary internal and external communication

 - help you communicate with prospective and current students and families

 - engage your alumnae as if they never stepped foot off-campus after graduation

 - optimize the use of technology as well as financial and personnel resources

 - Suzi Maybee, Director of Communication, Holton-Arms School, will join Rob for a case study of the school's remodeled website

 Peter Fissinger, President,  Campbell & Company

(www.campbellcompany.com), will explain how:

 - advancement teams can support ambitious goals with a comprehensive development program

 - schools can engage their communities in a philanthropic process that builds consensus, attracts participation and delivers results

 - school leaders and volunteers can achieve goals in support of capital improvement, facilities, scholarships, endowment, and more....

 - an NCGS member school's fundraising initiatives have met with success through a new development plan

 Who should attend?

Heads, Directors of Admissions, Advancement and Development, Public Relations and Communications. Entire leadership teams are encouraged!

How To Register:

The NCGS Annual Conference is the premier event on the girls' school community calendar,  and this seminar will provide a truly energizing start to the event. Click here to register online for both, or print out the conference program to register by mail.