NCGS Conference Sessions 2012

Healthy Relationships in a Texting, Gaming, Hook-Up Culture
Katie Koestner

If you have never alpha-zuckered, poked, cam’d, Chat Roulette’d or seen the mini-movie mode on an X-Box game, you may be out of the relationship landscape traversed by today’s teen. Learn the language and power dynamics of technology infused relationships during this time travel discourse on sexuality, respect, consent and propriety for the modern era.

Social Networking: Unique Legal Challenges for Schools
Caryn G. Pass, Esq., Venable LLP

As “texting” and social networking sites increase in number, popularity, and user-base, they create new challenges for schools striving to embrace new technology while also maintaining appropriate boundaries among their constituent groups, including students, faculty/staff, and parents. This session will highlight areas of potential legal liability, including those often overlooked, and discuss ways to assess risk and reduce liability, such as Social Networking policies and procedures, and mitigation through insurance mechanisms designed to protect your institution.

How Can Students Know What to Believe?
News Literacy Project

In this session, we talk about the importance of teaching students how to know what to believe in our digital world of information overload. Teachers and administrators will take part in a hands-on exercise in testing information sources using a real-life example of a viral email. Expect to walk away with tools and handouts designed to help you teach your students to be smarter news consumers. Presented by Darragh Worland, New York Program Manager for the News Literacy Project, a non-profit that teaches students critical-thinking skills that will enable them to be smarter and more frequent consumers and creators of credible information across all media and platforms.

The Misrepresentation of Girls in the Media
Girl Scouts Research Institute

This session will cover the portfolio of media research conducted by the Girl Scout Research Institute. Attendees will learn about the impact of traditional media and the beauty industry; reality TV; and social media on girls today, with particular emphasis on sense of self and identity construction. The session will also review concrete program and policy initiatives by Girl Scouts of the USA that aim to minimize media impact on girls, as well as key tips on how adults can model healthy media consumption.

Web Strategies for Single Gender Schools

Learn how NCGS schools can successfully share their mission and achieve their online goals through a comprehensive web strategy. Topics include the impact of mobile today, social media (including Pinterest), design and message, online parent communities and communication tools, and building your web strategy. Examples from single gender schools as well as tips for success will be shared. The session begins with an overview of web strategy (staffing, buy-in, return on investment, goal-setting) then covers the above topics and ends with ample time for questions.

Growing Up Girl: Media Literacy And Adolescent Development In A Digital Age
Hathaway Brown, Winsor School

This session explores the media literacy programs designed and implemented by Hathaway Brown and Windsor. The media literacy curriculum is based on the premise that, to compete and thrive, an educated student must have the skills to competently interpret and contextualize the thousands of designed messages sent to her each day.

Enriching the Educational Experience for Girls
Online School for Girls, The Hockaday School

In fall 2009, four premier independent girls schools recognized that online education was becoming an increasingly powerful way to learn and decided to to create an online learning environment specifically based on the ways that girls learn best with technology. In its short history, Online School for Girls (OSG) has grown to a consortium of over seventy schools, and enrollment has more than doubled every year. In this session, Brad Rathgeber, Director of OSG, and Cathy Murphree, Assistant Head for Academic Affairs and Provost at The Hockaday School, will share how OSG is enriching the educational experience of our girls by focusing on what research tells us works best in engaging girls in the online medium: connection, collaboration, application, and creativity. Mr. Rathgeber and Mrs. Murphree will also demonstrate how lessons and approaches learned by OSG in the online environment can be transferred to traditional, bricks-and-mortar schools and will give participants suggestions for implementation.

You have a crisis, NOW WHAT?
The Jane Group

When a situation occurs that can put your school’s reputation at risk, do you know what to do and how to respond to your parents, faculty, staff, students, media and the online community? All of these are constituents that must be dealt with. In this session we will review first steps in the first fifteen minutes of a crisis and walk through communication challenges – what to say, when to say and how to deliver the message. Participants will learn proven techniques to manage the most difficult situations. The session will be based on real crises managed by The Jane Group.

Girlfighting Goes Online: Cyberbullying and what you can do about it
Hardy Girls Healthy Women

Online bullying and harassment have become increasingly prevalent, and recent high profile new stories have shown that online harassment can have dire consequences. Join Emily Brostek from Hardy Girls Healthy Women to learn about this online epidemic, and what you can do to prevent and address cyberbullying. Participants will learn about social media and its role in the life of girls today, forms of cyberbullying, and practical tools and tips for classroom and home.

Media & the Beauty Ideal: Deconstructing the Marketing Messages Targeted Toward Women & Girls
Camille Kraeplin, Associate Professor, Division of Journalism and Director, Fashion Media minor, Southern Methodist University

Since the second wave of the women’s movement in the 1960s/’70s, advertisers have focused on selling a beauty ideal to women. This presentation will address the social and historical reasons for this shift — from advertising primarily targeting women as consumers of household goods to consumers of beauty products. I will also discuss the effects — psychological, social, economic and even physical — this trend, which continues today, has had on women and, increasingly, girls

Is Great Teaching Different for Girls and Boys? Initial Findings from the NCGS’s Sponsored National Study of Girls’ Education
Center for the Study of Boys’ and Girls’ Lives

While many claims are made about what constitutes highly effective teaching for girls and for boys, until now, no comparable study has looked at what girls and their teachers experience as effective teaching. Last fall, NCGS began sponsoring a study by the Center for the Study of Boys’ and Girls’ Lives to look at this question. The study replicates that of Reichert and Hawley (2009), using the same methods to survey approximately 750 teachers and approximately 1800 students from 18 independent, public and religiously affiliated representative member schools from around the country. Preliminary findings from these very large samples enable us to draw some tentative conclusions about what both teachers and students experience as highly effective practices and to compare and contrast those with the findings from boys and their teachers. People who attend this presentation will come away with an understanding of empirically based claims about good practices for girls and with some practical suggestions about how to enhance their education.

Integrating Digital Technology, Tackling Global Literacy And Inspiring Our Girls to Become World Leaders
Representatives from Girls’ Schools in U.S., Australia, South Africa, U.K., Philippines and Spain

It’s June, 2012, 12.5 years into the 21st Century. Futurists are predicting advances in nano-technology and space travel while humankind will continue to encounter environmental devastation and political instability with the possibility that intelligent machines will eventually outnumber us. We have been slow to reckon with changes in education needed to meet and even reverse some of these predictions. Everyone seems to be pointing the finger of urgency at us, but no one really bothers to tell us how to institute a 21st century preparatory curriculum. Let’s create our own think tank and share how we are integrating digital technology, tackling global literacy, and inspiring our girls to become world leaders. There is nothing more powerful than shared ideas.

How To Boost Enrollment: Stop Defending Girls Schools and Start Communicating Persuasively with Confidence
Edwards & Co.

Since such a small percentage of parents actively seek out all-girls schools in the admissions game, how do you overcome that obstacle without sounding defensive? How do you communicate powerfully and persuasively in a cluttered environment? To increase inquiries, applications and yield, girls schools must be smarter and more sophisticated than their co-ed competition. We will show you practical steps to understanding how your school is perceived and how to communicate in a way that changes opinions and boosts enrollment.

Strong brands inspire passion. Strong passion inspires giving.

People take action with their heart. And that requires a very deliberate approach on your part. In this case study based presentation, we’ll discuss the intersection of branding and fundraising and the role of a strong brand story in the success of your fundraising campaigns. Examples of campaigns and tactics recently used by Smith College, Kenyon College, Kent State University, Hartwick College and other non-profit organizations will provide real examples of inspiring passion in donors and prospects.

The Power of Positive Role Models: Best Practice Strategies to Help Your Young Women Rise Above Negative Media Influences
Julie Marie Carrier

Julie Marie Carrier—Emmy-Nominee, brain-based education expert, and top national speaker and author for girls—spotlights best-practices that girls’ education leaders just like you are leveraging to make a big impact on their students and schools. Research tells us that girls need to “see it in order to be it”—and that the women they are exposed to influence their identities and their concepts of what it means to be a woman. This can add up to big trouble for our girls in our current reality-TV-crazed media world that glamorizes negative role models, promotes misleading beauty standards, celebrates destructive decisions and sexualizes girls and women. This interactive, practical, engaging session is all about how you can support your students to reclaim a real vision of womanhood and rise above negative media influences. You will learn top research-based, proven best-practice strategies that your school can easily incorporate to: 1. Help your girls feel more bold and confident; 2. Help your girls make positive choices and avoid risky behaviors; and 3. Reinforce leadership, character, cooperation and excellence as important goals. All participants in this session will receive Julie’s special “Top 10 Ways to Engage Girls” Report for FREE to share with their faculty or staff.